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In other words, what's your primary goal for the site? What do you want most from it ... quote requests ... sales ... bookings ... members ... etc. ?

Maybe something like ...
•   Newsletter opt-in to build a list?
•   Ebook download?
•   Facebook like?
•   Get more leads / quote requests / phone inquiries?
•   Increase brand awareness?
•   Educate the audience?
•   Encourage sales?
•   Collect email addresses to start a list?
•   Encourage onsite or social media interaction?

If you do, can you generate a report for us so that we can see what is working and what is not?

Number of new inquiries? Number of signups? Number of signups for a FREE ebook? Number of users of the site's forum? Number of sales? Average customer order size? Amount of traffic? Level of activity on the site's blog? Number of social media (Facebook, Twitter, etc) followers?

Logos, brochures, old websites, posters, web banners, etc.?

Check the box and then click the "SEND" button.